Earlier this year, we discussed how Hadoop’s role in the enterprise would move from data storage to data analytics.
Now that we are well into 2015, there is another important shift that we should mention: the move from analyzing historical data to acting on real-time data – or data in motion.
Decision makers want to harness real-time data with Hadoop.
Why the need to act on data as it happens?
When enterprise clients initially engaged Hadoop, it was to help them store data in a supremely flexible, scalable, and affordable way.
Now that unstructured data is in abundance, businesses want the luxury of tapping into that data to glean insights that will help drive revenue on the fly.
This is where data in motion helps the cause.
Data in motion captures information as it happens, so with Hadoop in the enterprise there is the option to not only access real-time data but also make more efficient and targeted business decisions based on behaviors, intent, locations, and other data indicators.
It is not only about what has happened, but also about what is happening that will allow businesses to become more data-driven.
How is your organization using Hadoop beyond data storage?